Global nation product equity depending on a level of cultural diffusion

Sookhyun Kim, Yuri Lee, Aran Jang, Yangim Lee, Claire Lacoste Kapstein
  • Journal of Product & Brand Management, May 2015, Emerald
  • DOI: 10.1108/jpbm-04-2014-0560

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http://dx.doi.org/10.1108/jpbm-04-2014-0560

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