All Stories

  1. The Effect of Online Customization on Consumers’ Happiness and Purchase Intention and the Mediating Roles of Autonomy, Competence, and Pride of Authorship

    Article • International Journal of Human-Computer Interaction, September 2019, Taylor & Francis

    Dr Yuri Lee

  2. Understanding fashion communication between Korean middle-aged mothers and daughters

    Article • International Journal of Consumer Studies, October 2018, Wiley

    Dr Yuri Lee

  3. Web atmospheric qualities in luxury fashion brand web sites

    Article • Journal of Fashion Marketing and Management, September 2015, Emerald

    Dr Yuri Lee

  4. Global nation product equity depending on a level of cultural diffusion

    Article • Journal of Product & Brand Management, May 2015, Emerald

    Dr Yuri Lee