A roadmap for driving customer word-of-mouth

Timothy Lee Keiningham, Roland T. Rust, Bart Lariviere, Lerzan Aksoy, Luke Williams
  • Journal of Service Management, January 2018, Emerald
  • DOI: 10.1108/josm-03-2017-0077

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1108/josm-03-2017-0077

The following have contributed to this page: Lerzan Aksoy

In partnership with: