The role of marketing in today's enterprises

  • Jochen Wirtz, Sven Tuzovic, Volker G. Kuppelwieser
  • Journal of Service Management, April 2014, Emerald
  • DOI: 10.1108/josm-01-2014-0037

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The following have contributed to this page: Jochen Wirtz and Prof. Dr. Volker Kuppelwieser