What is it about?
The purpose of this paper is to further understanding of the roles that time and context play in consumers’ evolving brand image construction processes over time.
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Why is it important?
There is a dearth of research on the role of time and context in brand image construction processes
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This page is a summary of: Context and time in brand image constructions, Journal of Organizational Change Management, August 2014, Emerald,
DOI: 10.1108/jocm-09-2014-0172.
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