All Stories

  1. How to support consumer-brand relationships

    Article • Marketing Intelligence & Planning, April 2015, Emerald

    Dr Oriol Iglesias

  2. Context and time in brand image constructions

    Article • Journal of Organizational Change Management, August 2014, Emerald

    Dr Oriol Iglesias

  3. The organic view of the brand: A brand value co-creation model

    Article • Journal of Brand Management, July 2013, Springer Science + Business Media

    Dr Oriol Iglesias