Customer knowledge management capability on project performance through strategic agility

What is it about?

Because of broad changes in business environments and the increase of competition, customer knowledge management capability (CKMC) is one of the most important issues that contribute in the project performance and recognized as the essential source of advancement of the knowledge management theory also Software industries are such organizations in which the issue of project performance are essential modules. Software industries are comprehended as a basic segment of economy systems and significantly affect the world economy and financial trade. Therefore, this study test the framework on quantitative data set and give critical data by following an entire explanatory methodology and utilizing an exceptional data set, to address this question "Is there relationship between customer knowledge management capability, strategic agility and project performance?". Therefore, self-administered questionnaire was used to collected data from 307 employees of software industries in Pakistan. The analysis was established using partial least squares-structural equation modelling (Smart PLS SEM v.3.2.8) software to test hypotheses. The result revealed that CKMC has a significant positive effect on project performance. Also, the mediating role of strategic agility has been tested and proved to be a potential mediator between CKMC and project performance. Finally, some theoretical and practical contributions to knowledge management literature, and research limitations and future directions are presented.

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Why is it important?

This study sets the context with a brief summary of the key characteristics of the CKMC to improve the new product performance, enhance product/service quality, also reduce costs and enhance the competitiveness of organizations. Organization ought to acknowledge how to use KM to generate their revenues and achieve their goals. However, available techniques and methodology to measure the sufficiency are dissatisfying and consistent need for assessments and evaluations of this issue are felt.