Giving behaviors in Indonesia: motives and marketing implications for Islamic charities

What is it about?

The purpose of this paper is to examine the motives and giving behaviors of donors towards Islamic charities in Indonesia by using various demographic, socioeconomic, psychographic and motivational/situational characteristics. Based on these analyses, relevant marketing implications are also discussed.

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Why is it important?

Few studies analyze Islamic charities in the modern marketing perspective, especially in Indonesia. This study, therefore, fills the gap in the research area.

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