What is it about?
The preparation of Halal foods has been widely accepted by the consumers due to its hygienic and scientific process. This study was aimed at exploring how Non-Muslim consumers see Halal food products during their purchase of foods.
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Why is it important?
The findings are important because it studied the purchase intention of the non-Muslim consumers regarding halal food products.
Perspectives
Very little literature can be found regarding the non-Muslim consumers intention towards purchasing halal food products. This finding adds values to the current literature by identifying how non-Muslim consumers view halal food products.
Dr Abdullah Sarwar
Multimedia University
Read the Original
This page is a summary of: Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia, Journal of Islamic Marketing, March 2015, Emerald,
DOI: 10.1108/jima-04-2014-0033.
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