All Stories

  1. From Content to Engagement: The Mediating Role of Consumer Perceived Behaviour in Marketer-Generated Content on Social Commerce Platforms—Evidence from an Emerging Economy

    Article • Journal of theoretical and applied electronic commerce research, July 2026, MDPI AG

    Dr Abdullah Sarwar

  2. Corporate social responsibility as a driver of sustainable competitive advantage through green human resource management and technological adaptability

    Article • Discover Sustainability, July 2026, Springer Science + Business Media

    Dr Abdullah Sarwar

  3. How Corporate Social Responsibility Drives Sustainable Competitive Advantage: The Mediating Roles of Green HRM and Technological Adaptability in SMEs

    Article • Corporate Social Responsibility and Environmental Management, June 2026, Wiley

    Dr Abdullah Sarwar

  4. Metaverse Marketing: Avatars as the Future of Brand Engagement

    Article • Emerging Science Journal, April 2026, Italian Journal of Science and Engineering

    Dr Abdullah Sarwar

  5. Employees’ behavioral intention to use AI and organizational efficiency in an emerging economy: the serial mediating roles of technology readiness and digital culture

    Article • Discover Artificial Intelligence, February 2026, Springer Science + Business Media

    Dr Abdullah Sarwar

  6. Green innovation and renewable energy sources policies: A systematic and integrative review

    Article • Sustainable Futures, December 2025, Elsevier

    Dr Abdullah Sarwar

  7. Translating Sustainability into Customer-Perceived Value: A Social Exchange Theory Perspective on Pro-Environmental Work Behavior in Ghana’s Hospitality Sector

    Article • Tourism and Hospitality, November 2025, MDPI AG

    Dr Abdullah Sarwar

  8. “Work over university?” A qualitative exploration of demotivation toward higher education among Kazakhstani youth

    Article • International Journal of Innovative Research and Scientific Studies, October 2025, International Journal of Innovative Research and Scientific Studies

    Dr Abdullah Sarwar

  9. Psychological Determinants of Travel Intention in the Post-Pandemic Era: Evidence from Malaysian Medical Students

    Article • COVID, September 2025, MDPI AG

    Dr Abdullah Sarwar

  10. Exploring the Impact of Leadership on Encouraging Innovative Behaviours: An Employee’s Perspective

    Article • International Journal of Management Finance and Accounting, August 2025, Multimedia University

    Dr Abdullah Sarwar

  11. Fostering future entrepreneurs: The interplay of motivation and education in Malaysian universities

    Article • International Journal of Innovative Research and Scientific Studies, July 2025, International Journal of Innovative Research and Scientific Studies

    Dr Abdullah Sarwar

  12. The role of organizational commitment and demographic factors in enhancing organizational citizenship behavior among employees in financial institutions

    Article • Problems and Perspectives in Management, March 2025, LLC CPC Business Perspectives

    Dr Abdullah Sarwar

  13. Unveiling the Determinant of Humanized Business Intention Among Malaysia SMEs

    Article • Administrative Sciences, February 2025, MDPI AG

    Dr Abdullah Sarwar

  14. Medical Tourism in Malaysia: Community Perspectives on Quality of Life and Healthcare Accessibility

    Article • Sustainability, February 2025, MDPI AG

    Dr Abdullah Sarwar

  15. Quiet Quitting: A Millennial Perspective on Workplace Dissatisfaction and Retention Challenges

    Article • European Conference on Management Leadership and Governance, November 2024, Academic Conferences and Publishing International - ACPIL

    Dr Abdullah Sarwar

  16. The Evolution of Corporate Governance in Asian Markets

    Article • November 2023, IGI Global

    Dr Abdullah Sarwar

  17. Socio and macroeconomic determinants of mobile money adoption: a cross-cultural study of selected MENA and Sub-Saharan countries

    Article • Digital Policy Regulation and Governance, November 2023, Emerald

    Dr Abdullah Sarwar

  18. A Synthesized Framework Explaining Job Application Among IT Graduates in Malaysia

    Article • Journal of System and Management Sciences, November 2023, Success Culture Press

    Dr Abdullah Sarwar

  19. Does emotional exhaustion influence turnover intention among early-career employees? A moderated-mediation study on Malaysian SMEs

    Article • Cogent Business & Management, September 2023, Taylor & Francis

    Dr Abdullah Sarwar

  20. Perceptions of Islamic Banking among Post Millennials: A Study on Muslim Students

    Article • International Journal of Management Finance and Accounting, August 2023, Multimedia University

    Dr Abdullah Sarwar

  21. Effectiveness of E-Commerce Platform Among Millennials During Pandemic

    Article • Journal of System and Management Sciences, August 2023, Success Culture Press

    Dr Abdullah Sarwar

  22. Critical Factors Impacting the Implementation of Environmental Protection Strategies among Malaysia Industries

    Article • International Journal of Energy Economics and Policy, January 2023, EconJournals

    Dr Abdullah Sarwar

  23. Consumer purchase intention towards traditional Chinese medicine

    Article • International Journal of Business and Globalisation, January 2023, Inderscience Publishers

    Dr Abdullah Sarwar

  24. The study of mindfulness as an intervening factor for enhanced psychological well-being in building the level of resilience

    Article • Frontiers in Psychology, December 2022, Frontiers

    Dr Abdullah Sarwar

  25. Social Connections and Self-Perceived Depression: An Enhanced Model for Studying Teenagers’ Mental Wellbeing

    Article • International Journal of Environmental Research and Public Health, November 2022, MDPI AG

    Dr Abdullah Sarwar

  26. Effects of Leader Conscientiousness and Ethical Leadership on Employee Turnover Intention: The Mediating Role of Individual Ethical Climate and Emotional Exhaustion

    Article • International Journal of Environmental Research and Public Health, July 2022, MDPI AG

    Dr Abdullah Sarwar

  27. Moderating Effects of Opportunity on the Cognitive and Motivational Factors of Internet Engagement

    Article • International Journal of Technology and Human Interaction, January 2022, IGI Global

    Dr Abdullah Sarwar

  28. The effects of consumer consciousness, food safety concern and healthy lifestyle on attitudes toward eating “green”

    Article • British Food Journal, August 2021, Emerald

    Dr Abdullah Sarwar

  29. Determinants of purchase intention of halal cosmetic products among Generation Y consumers

    Article • Journal of Islamic Marketing, July 2020, Emerald

    Dr Abdullah Sarwar

  30. Determinants of Online Booking Trials for Travel Related Products

    Article • December 2019, ACM (Association for Computing Machinery)

    Dr Abdullah Sarwar

  31. Using Digital Media Instruction on the Gamification Apps in Learning as Factors to Evaluate the Learners' Perception

    Article • November 2019, ACM (Association for Computing Machinery)

    Dr Abdullah Sarwar

  32. The Effect of Country of Origin Image, Ethnocentrism, and Religiosity on Purchase Intentions: An Empirical Investigation on Bangladeshi Consumers

    Article • Indian Journal of Marketing, October 2015, Associated Management Consultants, PVT., Ltd.

    Dr Abdullah Sarwar

  33. Purchase Intention of Foreign Products

    Article • SAGE Open, June 2015, SAGE Publications

    Dr Abdullah Sarwar

  34. Purchasing halal food products

    Article • Journal of Islamic Marketing, March 2015, Emerald

    Dr Abdullah Sarwar

  35. Teachers’ Perception towards Total Quality Management Practices in Malaysian Higher Learning Institutions

    Article • Creative Education, January 2013, Scientific Research Publishing, Inc,

    Dr Abdullah Sarwar