What is it about?
The purpose of this paper is to investigate the possibility of developing alternative medicinal practices in the wellness tourism market in the context of Kalari practices – oldest martial art system of the world based at Kerala, India
Featured Image
Photo by Chelsea shapouri on Unsplash
Why is it important?
This study will introduce an innovative product line for customers as it will provide enhanced opportunities for wellness and will result in indigenous knowledge protection and marketing.
Perspectives
The present study gives immense scope for appreciation of effectiveness of martial art practices across world and promotion of wellness tourism through alternative medicinal practices, which could be slightly modified and replicated by considering local specific medicinal practices.
A Vinodan, Ph.D
Central University of Tamil Nadu
Read the Original
This page is a summary of: Attitude towards alternative medicinal practices in wellness tourism market, Journal of Hospitality and Tourism Insights, May 2019, Emerald,
DOI: 10.1108/jhti-06-2018-0037.
You can read the full text:
Resources
Contributors
The following have contributed to this page
