What is it about?
Servitization and how the management intention to servitize may be disconnected from the organizational intent to be a manufacturer.
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Why is it important?
This paper is unique in it's examination of the different levels of intnet within an organization.
Perspectives
This paper expands servitization research to examine the nuanced view of how organizational culture and individual cognition can present barriers to Servitization.
Edward Crowley
Read the Original
This page is a summary of: Servitization intent as a factor in the servitization process, Journal of Business and Industrial Marketing, October 2018, Emerald,
DOI: 10.1108/jbim-08-2016-0199.
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