All Stories

  1. Disconnects Between Executive Intent to Servitize and the Organization

    Article • Journal of Business and Industrial Marketing, October 2018, Emerald

    Edward Crowley

  2. Evidence Supporting the Importance of Brands in Marketing Computer Products

    Article • Journal of Professional Services Marketing, December 1996, Taylor & Francis

    Edward Crowley

  3. Brand emergence in the marketing of computers and high technology products

    Article • Journal of Product & Brand Management, March 1995, Emerald

    Edward Crowley