The behavioural response of the professional buyer on social cues from the vendor and how to measure it

Eveline van Zeeland, Jörg Henseler
  • Journal of Business and Industrial Marketing, February 2018, Emerald
  • DOI: 10.1108/jbim-06-2016-0135

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http://dx.doi.org/10.1108/jbim-06-2016-0135

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