What is it about?
How do managers, trained in sound purchasing and supply management practice, deal with having a business ecosystem as a supplier? Much of the conventional thinking of PSM is challenged with the emerging logic for value creation, capture and interfacing of business ecosystems. We explore this through a detailed case study of the B&O -oogle relationship.
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This page is a summary of: Exploring colliding logics of supply chains and business ecosystems in purchasing and supply management, Journal of Business and Industrial Marketing, February 2023, Emerald,
DOI: 10.1108/jbim-03-2022-0123.
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