Combined effects of valence and attributes of e-WOM on consumer judgment for message and product

  • The moderating effect of brand community type
  • Hyo-Jin Jeong, Dong-Mo Koo
  • Internet Research, February 2015, Emerald
  • DOI: 10.1108/intr-09-2013-0199

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The following have contributed to this page: Dr. Dong-Mo Koo