Combined effects of valence and attributes of e-WOM on consumer judgment for message and product

  • The moderating effect of brand community type
  • Hyo-Jin Jeong, Dong-Mo Koo
  • Internet Research, February 2015, Emerald
  • DOI: 10.1108/intr-09-2013-0199

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1108/intr-09-2013-0199

The following have contributed to this page: Dr. Dong-Mo Koo