Dr. Dong-Mo Koo
School of Management, Kyungpook National University
Professor, Business & Management
The effect of materialism on conspicuous vs inconspicuous luxury consumption: focused o...
Asia Pacific Journal of Marketing and Logistics
Following up the article “Effects of atmospherics on emotions and intention with respec...
Journal of Global Scholars of Marketing Science
Volunteering as a mechanism to reduce guilt over purchasing luxury items
Journal of Product & Brand Management
The strength of no tie relationship
European Journal of Marketing
Combined effects of valence and attributes of e-WOM on consumer judgment for message an...