Dr. Dong-Mo Koo
School of Management, Kyungpook National University
Professor, Business & Management
Following up the article “Effects of atmospherics on emotions and intention with respec...
Journal of Global Scholars of Marketing Science
Volunteering as a mechanism to reduce guilt over purchasing luxury items
Journal of Product & Brand Management
The strength of no tie relationship
European Journal of Marketing
Combined effects of valence and attributes of e-WOM on consumer judgment for message an...