What is it about?
This research paper classify companies based on digitalization of their value-chain, focusing especially on born-digital companies with international activities.
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Why is it important?
This research provides evidence for companies regarding digitalization of the value-chain to facilitate entrepreneurial opportunities and offer rapid, efficient, affordable internationalization.
Perspectives
This research tackles a novel phenomenon by analyzing companies’ value-chain digitalization in relation to their degree of internationalization and international marketing.
Iustin Vadana
Lappeenrannan Teknillinen Yliopisto
Read the Original
This page is a summary of: Digitalization of companies in international entrepreneurship and marketing, International Marketing Review, December 2019, Emerald, DOI: 10.1108/imr-04-2018-0129.
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