What is it about?
Mega Sport event have to manage through spectator's needs. This article could give a managing information for service quality.
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Why is it important?
Many cases of sport marketing, can't have predict factors for consumer's satisfaction. An analyze of specific information for perceived service quality could be used related future event.
Perspectives
Jae-gu Yu is a professor at College of Sport Science in Chungang University. His interests relate mainly to sports consumer behavior and communication. Dr Yu currently focusses his research on the link between the academic results and field implementation. He conducted many of industrial and political project as a researcher. ( yujaegumcst@gmail.com )
Jae gu Yu
Chungang Univ.
Read the Original
This page is a summary of: Spectator perception of service quality attributes associated with Shanghai Formula One, International Journal of Sports Marketing and Sponsorship, April 2016, Emerald,
DOI: 10.1108/ijsms-04-2016-011.
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