The negative spillover effect in sports sponsorship

Shaofeng Yuan, Chunhui Huo, Tariq H. Malik
  • International Journal of Sports Marketing and Sponsorship, August 2019, Emerald
  • DOI: 10.1108/ijsms-01-2018-0003

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http://dx.doi.org/10.1108/ijsms-01-2018-0003

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