What is it about?
This study intends to undertake a literature review on showrooming, offering the most exhaustive overview of research publications and future research objectives that will contribute to extending the understanding of the phenomenon.
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This page is a summary of: Showrooming: a retrospective and prospective review using the SPAR-4-SLR methodological framework, International Journal of Retail & Distribution Management, August 2023, Emerald,
DOI: 10.1108/ijrdm-12-2022-0513.
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