All Stories

  1. Generational dynamics of omnichannel customers: analysing shopping preferences across diverse product types

    Article • Retail and Distribution Management, January 2025, Emerald

    Neha Sharma

  2. Showrooming: a retrospective and prospective review using the SPAR-4-SLR methodological framework

    Article • Retail and Distribution Management, August 2023, Emerald

    Neha Sharma

  3. Integrated Online-offline retail

    Article • Retail and Distribution Management, May 2023, Emerald

    Neha Sharma