Towards digital loyalty programs: insights from customer medium preference segmentation

Marco Ieva, Cristina Ziliani
  • International Journal of Retail & Distribution Management, February 2017, Emerald
  • DOI: 10.1108/ijrdm-01-2016-0012

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1108/ijrdm-01-2016-0012

The following have contributed to this page: Dr Marco Ieva

In partnership with: