All Stories

  1. Mapping touchpoint exposure in retailing

    Article • International Journal of Retail & Distribution Management, March 2018, Emerald

    Dr Marco Ieva

  2. Towards digital loyalty programs: insights from customer medium preference segmentation

    Article • International Journal of Retail & Distribution Management, February 2017, Emerald

    Dr Marco Ieva

  3. Retail shopper marketing: the future of promotional flyers

    Article • International Journal of Retail & Distribution Management, June 2015, Emerald

    Dr Marco Ieva