What is it about?
This research presents various strategic choices for a pharmaceutical firm to introduce a drug to the pharmaceutical market in China.
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Why is it important?
How an international firm can increase market share when facing the drug pricing reform in the fast growing China pharmaceutical market.
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This page is a summary of: The launch strategy choices in China’s pharmaceutical market, International Journal of Pharmaceutical and Healthcare Marketing, September 2016, Emerald,
DOI: 10.1108/ijphm-06-2015-0030.
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