Dr. Vicky Gu
University of Houston Clear Lake
Faculty Member, Business & Management
Introducing a new or an existing drug to the China market
International Journal of Pharmaceutical and Healthcare Marketing
Diffusion of innovation: customer relationship management adoption in supply chain orga...
International Journal of Quality Innovation
The effects of organizational culture and environmental pressures on IT project perform...
International Journal of Project Management
Unified Modeling Language (UML) IT adoption — A holistic model of organizational capabi...
Decision Support Systems
Using Complexity Measures to Evaluate Software Development Projects: A Nonparametric Ap...
The Engineering Economist
An operations management perspective on adopting customer-relations management (CRM) so...
International Journal of Production Research
Relationship between learning styles and effectiveness of online learning systems
International Journal of Information and Operations Management Education
Applications of real option analysis to vendor selection process in IT outsourcing
International Journal of Information Systems and Change Management