What is it about?
Medical sales people will receive a set of promotional inputs for distribution to physicians
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Why is it important?
Promotional inputs cost are expensive so tracking these inputs are important
Perspectives
The construct can be used to measure from the effectiveness of promotional inputs
Dr Harindranath R M
SRM In
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This page is a summary of: Promotional support: a formative scale development, International Journal of Pharmaceutical and Healthcare Marketing, April 2017, Emerald,
DOI: 10.1108/ijphm-04-2016-0023.
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