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  1. Unpacking curvilinear relationship of COVID-19 fear on job satisfaction and mental well-being: moderation of on-the-job embeddedness

    Article • Evidence-based HRM a Global Forum for Empirical Scholarship, November 2024, Emerald

    Dr Harindranath R M

  2. Public service announcements: A literature review and way forward

    Article • International Journal of Consumer Studies, May 2023, Wiley

    Dr Harindranath R M

  3. Does gender moderate the purchase intention of organic foods? Theory of reasoned action

    Article • Heliyon, September 2022, Elsevier

    Dr Harindranath R M

  4. Promotional inputs and selling: evidence from India

    Article • Journal of Business and Industrial Marketing, July 2022, Emerald

    Dr Harindranath R M

  5. Perceived government initiatives: Scale development, validation and impact on consumers' pro-environmental behaviour

    Article • Energy Policy, November 2021, Elsevier

    Dr Harindranath R M, Dr Debadutta Kumar Panda

  6. Influence of Altruistic Motives on Organic Food Purchase: Theory of Planned Behavior

    Article • Sustainability, May 2021, MDPI AG

    Dr Harindranath R M, Dr Nishad Nawaz

  7. Perceived Impact of Promotional Support: Issues and Scale

    Article • Journal of Promotion Management, August 2020, Taylor & Francis

    Dr Harindranath R M

  8. Sales experience on selling behavior on job satisfaction

    Article • Journal of Business and Industrial Marketing, August 2019, Emerald

    Dr Harindranath R M

  9. To understand the interpretation the Bayesian Structural Equation Modelling results.

    Article • Management Research Review, July 2018, Emerald

    Dr Harindranath R M

  10. Measuring influence of promotional inputs allocated periodically to pharmaceuticals sales people

    Article • International Journal of Pharmaceutical and Healthcare Marketing, April 2017, Emerald

    Dr Harindranath R M