In search of a suitable way to deploy Triple-A capabilities through assessment of AAA models' competitive advantage predictive capacity

What is it about?

Purpose: To determine how to best deploy the Triple-A supply chain (SC) capabilities (AAA-agility, adaptability and alignment) to improve competitive advantage (CA) by identifying the Triple-A SC model with the highest CA predictive capability. Methodology: Assessment of in-sample and out-of-sample predictive capacity of Triple-A-CA models (considering AAA as individual constructs) to find which has the highest CA predictive capacity. BIC, BIC-Akaike weights and PLSpredict are used in a multi-country, multi-informant, multi-sector 304 plant sample. Findings: Greater DRM in-sample and out-of-sample CA predictive capacity suggests DRM’s greater likelihood of achieving a higher CA predictive capacity than MRM. So, DRM can be considered a benchmark for research/practice and the Triple-A SC capabilities as independent levers of performance/CA. Research implications: DRM emerges as a reference for analysing how to trigger the three Triple-A SC levers for better performance/CA predictive capacity. Therefore, MRM proposals should be compared to DRM to determine whether their performance is significantly better considering the study’s aim. Practical implications: Results with our sample justify how managers can suitably deploy the Triple-A SC capabilities to improve CA by implementing AAA as independent levers. Single capability deployment does not require levels to be reached in others. Originality: First research considering Triple-A SC capability deployment to better improve performance/CA focusing on model’s predictive capability (essential for decision-making), further highlighting the lack of theory and contrasted models for Lee’s Triple-A framework.

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