What is it about?
This paper aims to examine the initiative of low price hotel, budget hotel in Malaysia, to restore the financial sustainability through empowering the digital marketplace strategy in the tourism resilience sector.
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This page is a summary of: Digital marketplace for tourism resilience in the pandemic age: voices from budget hotel customers, International Journal of Organizational Analysis, May 2022, Emerald,
DOI: 10.1108/ijoa-10-2021-2987.
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