What is it about?
It is about the escape motivations of the emerging market and provide suggestions for Australia’s promotion. This study adopts the push and pull framework to identify travel motivations of Emirati nationals to Australia.
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Why is it important?
It is important because it provides information on an emerging market of the GCC region and add to the literature on the Islamic Muslim tourist.
Perspectives
The study contributes to the theory of tourist motivation by supporting it in the culturally different Muslim/Arab context, which has not been explored before. The authors argue that it is not so much what Australia offers and what escape needs the Emiratis can fulfil in Australia, but rather that Australia serves the Emiratis well and meets their escape needs.
Noela Michael
Zayed University
Read the Original
This page is a summary of: Push and pull escape travel motivations of Emirati nationals to Australia, International Journal of Culture Tourism and Hospitality Research, August 2017, Emerald,
DOI: 10.1108/ijcthr-04-2016-0039.
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