What is it about?
The purpose of this study is to apply the theory of planned behavior (TPB) to identify factors associated with estate planning behavior.
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Why is it important?
Estate planning is an important aspect in personal financial planning but research on estate planning behavior is limited. This study is to enrich the literature on this topic.
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This page is a summary of: Applying the theory of planned behavior in estate planning, International Journal of Bank Marketing, October 2025, Emerald,
DOI: 10.1108/ijbm-05-2025-0376.
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