What is it about?
Conceptualization and Measurement of Customer Perceived Value in Banks
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Why is it important?
Our findings show how to measure customer perceived value in banks.
Perspectives
Helps managers, researchers and professionals that are involved in marketing areas at banks
Eduardo Parente
Universidade da Integracao Internacional da Lusofonia Afro-Brasileira
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This page is a summary of: Conceptualization and measurement of customer perceived value in banks, The International Journal of Bank Marketing, June 2015, Emerald,
DOI: 10.1108/ijbm-04-2014-0051.
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