How do personal values help to build generation Y’s entrepreneurial intentions? The role of gender differences

What is it about?

The objective of this research is to assess the extent to which personal values affect entrepreneurial intentions and the extent to which this relationship depends on gender among the millennial generation. This relationship was examined using the List of Values (LOV). Based on a sample of 600 respondents born between 1977-1994, the PLS-SEM approach demonstrated that the generation Y members who give higher priority to self-direction, social affiliation, and hedonic orientation values, have greater entrepreneurial intentions. Across gender, the PLS-MGA approach reveals that self-direction values enhance entrepreneurial intention for generation Y females but not for males. Social affiliation values improve entrepreneurial intention for generation Y males but not for females. Hedonic orientation values rise entrepreneurial intentions for both generation Y males and females similarly. The findings give also a ranking of the nine LOV values. The results provide potential implications to governments, policy-makers, non-profit or financial organizations, and universities who are concerned about promoting new enterprises in general and feminine entrepreneurship in particular.

Featured Image