All Stories

  1. Cross-Cultural Differences in Perceptions of the Environmental Impact of Generative AI
  2. “I'll do it for myself”: Enhancing customer value through online product customization experience
  3. Strategic management practices and new product performance in the clothing industry: the role of environmental hostility
  4. Comparing online user experience across different digital business ecosystems and platforms when booking vacations
  5. Further Insight into the Usage of Bank Cards Over Cash at the Point-of-Sale?
  6. Are social chameleons prone to entrepreneurship?
  7. Social Media Advertising Effectiveness
  8. The Move Towards Cashless Society: How to Improve Consumers’ Use of Bank Cards in Retail Stores?
  9. How do personal values help to build generation Y’s entrepreneurial intentions? The role of gender differences
  10. The Acceptance and Behavior Towards E-Insurance
  11. Emerging Trends in M-Commerce Consumer Behavior
  12. Utilitarian and Hedonic Customer Benefits of e-Insurance
  13. Examining the relationships between online store atmospheric color, flow experience and consumer behavior
  14. Consumer Behavior in M-Commerce
  15. Optimal experience of flow enhanced by telepresence: Evidence from social media use
  16. La couleur de l’atmosphère des sites web marchands et le comportement d’approche : rôle médiateur de la stimulation et rôle modérateur des motivations hédonistes
  17. Social Networks and Online Advertising: Should Companies Promote Their Brand Fan Page or Their Brand Website?
  18. Telepresence, Flow, and Behaviour in the Virtual Retail Environment
  19. Analyse empirique des facteurs influençant l’adoption de l’e-banking par les petites entreprises tunisiennes