Marketing Planning in a Social Enterprise A Conceptual Approach

  • Nikhilesh Dholakia, Ruby R. Dholakia
  • European Journal of Marketing, March 1975, Emerald
  • DOI: 10.1108/eum0000000005072

Revisit this in the era of Democratic Socialist political phenomenon called Sen. Bernie Sanders!!

What is it about?

The first joint journal publication of these two authors...!!

Read Publication

http://dx.doi.org/10.1108/eum0000000005072

The following have contributed to this page: Dr Nikhilesh Dholakia