Marketing Planning in a Social Enterprise A Conceptual Approach

  • Nikhilesh Dholakia, Ruby R. Dholakia
  • European Journal of Marketing, March 1975, Emerald
  • DOI: 10.1108/eum0000000005072

Revisit this in the era of Democratic Socialist political phenomenon called Sen. Bernie Sanders!!

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The first joint journal publication of these two authors...!!

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The following have contributed to this page: Dr Nikhilesh Dholakia