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The first joint journal publication of these two authors...!!
This page is a summary of: Marketing Planning in a Social Enterprise A Conceptual Approach, European Journal of Marketing, March 1975, Emerald,
DOI: 10.1108/eum0000000005072.
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The vast majority of indigenous communities are among the world’s poorest and are unlikely to be engaged in a thriving, mutually beneficial partnership with an MNC. While there are increasing studi...
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