Research Issues in Macro‐Marketing: A Blueprint for Progress

  • Nikhilesh Dholakia, Robert W. Nason
  • European Journal of Marketing, January 1984, Emerald
  • DOI: 10.1108/eum0000000004720

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http://dx.doi.org/10.1108/eum0000000004720

The following have contributed to this page: Dr Nikhilesh Dholakia