Literary play gone viral: delight, intertextuality, and challenges to normative interpretations through the digital serialization of Dracula

What is it about?

This study explores the implications of a recent case in spring 2022 where the novel Dracula went “viral” as tens of thousands of Tumblr users participated in a serialized re-reading and discussion of the text through the hashtags #dracula and #dracula daily. Based on these findings, we provide suggestions for teachers working to embrace interpretive play in formal learning spaces.

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