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Why is it important?

This research explores the relative importance of four key entrepreneurial characteristics (proactiveness, attitude to risk, innovativeness, and self-efficacy) in predicting students’ entrepreneurial intention (EI) across a range of faculties. Attitude to risk was the most consistent predictor of EI and was the strongest predictor in five of the six faculties and the second strongest predictor in the sixth. However, individual models which predict EI are developed for each of the six faculties and this shows variations in the predictors of EI in the different faculties. The implications of the research are that entrepreneurship education and supporting ecosystems should be tailored and adjusted for different faculties to stimulate students’ EI.


Entrepreneurship education and training are increasingly being offered across higher education institutions. This research breaks down the level of analysis in predicting students’ EI to the individual faculty level in order to investigate whether different entrepreneurial characteristics predict EI in different academic disciplines across a UK HEI. This identifies the variations that exist in predicting the EI of students within different departments, thus highlighting and enabling recommendations to adjust and tailor educational delivery and support to encourage and develop the specific predictors of EI within the different subject areas.

Professor Robin Bell
University of Worcester

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This page is a summary of: Predicting entrepreneurial intention across the university, Education + Training, January 2019, Emerald,
DOI: 10.1108/et-05-2018-0117.
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