How social media influencer advertise their products to young audiences on YouTube

What is it about?

The study provides a theory and examples that help to understand how social media influencers use marketing to promote their own products. The social influence theory and examples can help to educate yourself or others to be less susceptible to specific strategies.

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Why is it important?

This structured account of skillful and creative marketing can be used as educational and instructive material for influencer marketing practitioners to enhance their creativity, for consumers to increase their marketing literacy and for policymakers to rethink policies for influencer marketing.