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We examine the phenomenon of self-perceived age identity for the Generation X woman. We find that for this group, age identity has no unitary nor unified meaning, but is contingent upon individuals, their experiences and life-worlds.
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This page is a summary of: The self-perceived age of GenX women: prioritising female subjective age identity in marketing, European Journal of Marketing, May 2023, Emerald,
DOI: 10.1108/ejm-04-2022-0267.
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