All Stories

  1. The self-perceived age of GenX women: prioritising female subjective age identity in marketing

    Article • European Journal of Marketing, May 2023, Emerald

    Dr Tony Woodall

  2. Doing business in Libya: Assessing the nature and effectiveness of international marketing programs in an evolving economy

    Article • International Business Review, October 2015, Elsevier

    Dr Tony Woodall

  3. Exploring the UK high street retail experience: is the service encounter still valued?

    Article • International Journal of Retail & Distribution Management, September 2014, Emerald

    Dr Tony Woodall

  4. Driven to excess? Linking calling, character and the (mis)behaviour of marketers

    Article • Marketing Theory, June 2012, SAGE Publications

    Dr Tony Woodall

  5. Making sense of higher education: students as consumers and the value of the university experience

    Article • Studies in Higher Education, February 2012, Taylor & Francis

    Dr Tony Woodall

  6. Conceptualising and measuring defensive marketing orientation (DMO): some inaugural thoughts on assessing marketing's place in ‘society's doghouse’

    Article • Journal of Strategic Marketing, October 2009, Taylor & Francis

    Dr Tony Woodall

  7. New marketing, improved marketing, apocryphal marketing

    Article • European Journal of Marketing, November 2007, Emerald

    Dr Tony Woodall

  8. Why Marketers Don't Market: Rethinking Offensive and Defensive Archetypes

    Article • Journal of Marketing Management, June 2004, Taylor & Francis

    Dr Tony Woodall

  9. The Epistobabble Kid Rides Again: A Stephen Brown (Selective) Retrospective

    Article • The Marketing Review, June 2001, Westburn Publishers

    Dr Tony Woodall

  10. Six Sigma and Service Quality: Christian Grönroos Revisited

    Article • Journal of Marketing Management, June 2001, Taylor & Francis

    Dr Tony Woodall