How empowerment and materialism contribute to anti-consumers’ well-being

What is it about?

While more and more consumers engage in different types of reduced consumption, so called anti-consumption, such as voluntary simplicity, collaborative consumption, debt-free consumption, and boycott willingness, less is known about whether participation is supportive for well-being (i.e., psychosocial, subjective, and financial) or whether it implies a sacrifice. We examine how consumer empowerment and materialistic orientation qualify the anti-consumption-well-being-relationships.

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