All Stories

  1. A longitudinal study of consumer animosity: the case of the US presidential elections

    Article • International Marketing Review, August 2025, Emerald

    Stefan Hoffmann

  2. How empowerment and materialism contribute to anti-consumers’ well-being

    Article • European Journal of Marketing, January 2023, Emerald

    Stefan Hoffmann

  3. Collaborative space: framework for collaborative consumption and the sharing economy

    Article • Journal of Services Marketing, July 2022, Emerald

    Stefan Hoffmann

  4. The Tenure-Based Customer Retention Model: A Cross-Cultural Validation

    Article • Journal of International Marketing, September 2017, American Marketing Association (AMA)

    Stefan Hoffmann

  5. Carrotmob

    Article • Business & Society, July 2016, SAGE Publications

    Stefan Hoffmann

  6. Accents in Business Communication: An integrative model and propositions for future research

    Article • Journal of Consumer Psychology, September 2013, Wiley

    Stefan Hoffmann