Publicity and advertising: what matter most for sales?

Harlan E. Spotts, Marc G. Weinberger, Michelle F. Weinberger
  • European Journal of Marketing, November 2014, Emerald
  • DOI: 10.1108/ejm-02-2013-0096

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http://dx.doi.org/10.1108/ejm-02-2013-0096

The following have contributed to this page: Dr Harlan E Spotts and Dr Michelle F Weinberger