All Stories

  1. Dominant Consumption Rituals and Intragroup Boundary Work: How Non-Celebrants Manage Conflicting Relational and Identity Goals

    Article • Journal of Consumer Research, May 2015, Oxford University Press (OUP)

    Dr Michelle F Weinberger

  2. Publicity and advertising: what matter most for sales?

    Article • European Journal of Marketing, November 2014, Emerald

    Dr Harlan E Spotts, Dr Michelle F Weinberger

  3. Intracommunity Gifting at the Intersection of Contemporary Moral and Market Economies: Table 1.

    Article • Journal of Consumer Research, June 2012, Oxford University Press (OUP)

    Dr Michelle F Weinberger

  4. The Role of Culture in Advertising Humor

    Article • Edward Elgar Publishing

    Dr Michelle F Weinberger