What is it about?
The contribution of this paper is to provide a more complete understanding of the role of the store manager as an integral actor in the shopping centre in terms of informational boundary spanning between the retail organisation, the customers and local shopping centre management.
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Why is it important?
From a practical point of view our findings show that store managers have the potential to be informational boundary spanners and thus valuable resources to inform and give feedback to shopping centre management.
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This page is a summary of: Store managers – the seismographs in shopping centres, European Journal of Marketing, November 2014, Emerald, DOI: 10.1108/ejm-02-2013-0072.
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