What is it about?
This paper aims to study the context of market orientation and the contribution of customer knowledge, networking, and cultural knowledge to market orientation particularly to the internationalization of firms in developing economies.
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Why is it important?
This study lifts the concept of market sensing as customer knowledge, networking, and cultural knowledge strengthen the market orientation of the firm. It addresses the research gap about limited research in developing market contexts for SME internationalization specifically on Swedish SMEs in the Indian market.
Perspectives
This study highlights the importance of customer knowledge, networking, and cultural knowledge for foreign small and medium enterprises (SMEs) in the initial stages of internationalization. It proposes that a holistic market sensing of the target market can be achieved as the three constructs contribute to the market orientation of the firms and help in devising relevant strategic fit with the market.
Soniya Billore
Linnaeus university,sweden
Read the Original
This page is a summary of: Internationalization of SMEs and market orientation, European Business Review, December 2019, Emerald,
DOI: 10.1108/ebr-06-2018-0112.
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