Raising capital? Trust & Reputation matter!
What is it about?
This article explores the importance of trust and reputation in new ventures that are hoping to raise venture capital.
Why is it important?
Venture capitalists are moving from a more formal approach for selecting their investments to a more relational one. Other than traditional methods of selecting and protecting their investments, the venture capitalists are resorting to trustworthiness of entrepreneurs and reputation as vital deterrence mechanisms.
The following have contributed to this page: Dr Swati Panda
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