What is it about?
This article explores the importance of trust and reputation in new ventures that are hoping to raise venture capital.
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Why is it important?
Venture capitalists are moving from a more formal approach for selecting their investments to a more relational one. Other than traditional methods of selecting and protecting their investments, the venture capitalists are resorting to trustworthiness of entrepreneurs and reputation as vital deterrence mechanisms.
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This page is a summary of: Trust and reputation in new ventures: insights from an Indian venture capital firm, Development and Learning in Organizations, June 2013, Emerald,
DOI: 10.1108/dlo-02-2013-0003.
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